My life has endless blank pages…

Disclosure – This post is sponsored by Under Armour through FitFluential

Under Armour is reaching out to all the ladies out there once again.  This is the 3rd part of their What’s Beautiful campaign – a way for ladies to join up, set goals and challenges, and use social media to track our progress.  The biggest and best part of the campaign? They are urging us to redefine what is beautiful.  OK, an even better perk? You’ll be in the running for awesome swag from Under Armor along with a chance to partake in a yoga and relaxation retreat in Costa Rica (HOLLER!).

I’m lucky enough to be working with the campaign along with a ton of other awesome ladies from Fitfluential.  It’s a  way to showcase what we’re made of. To set goals, track them via social media (and teams) and to support each other in reaching our goals in all things fitness related. It’s female empowerment to the max.


Often times (I’m guilty) we go to the gym or we’re in a class or out on a run and we are constantly looking at others and comparing ourselves.  We judge ourselves, our happiness, our fitness, etc., based on someone elses fitness level or achievements. STOP DOING IT LADIES! Listen to your own heart and your own body! Do what’s best for you. No person is the same, so let’s quit acting like we are.  Let’s set goals for ourselves, let’s provide healthy and helpful challenges to our fellow womankind and then support the hell out of each other to reach those goals.

You can set challenges, accept challenges from others and basically rock your fitness in a way we normally don’t.  You can set up your own profile here, and/or join a team (or many teams!) that fit with what your fitness goals are.  I started Team Run Happy.  Team Run Happy is a place where you run for the love of running. You run hard. You run strong. You run with soul and run with heart. Just run! I’m working on creating a banner image and hopefully be able to edit team information as I made a smidge of a typo :/ If you’re interested in participating and meeting (even online) some of these fabulous ladies, please consider joining my team!  Please share this with friends — the campaign is open to ALL women.

Here’s a little bit more about the What’s Beautiful campaign from the Under Armour website:

Together we’re redefining the female athlete by setting epic goals and pushing past where we’ve ever been and where we thought we could go. Join us. Set your own personal goal. Then document your journey by posting videos and photos that tell your story from start to victory.

We’ll continuously post challenges for you. But that’s just the beginning. Show us your journey. Show us what makes your story the one that stands out from the rest. If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.

Each week, Under Armour will be giving away swag bags full of loot to participants. they will feature top performers on their website. after 8 weeks, they will announce 10 finalists who have documented the most impressive & motivated journeys toward the goals. mid-july, winners will be announced! three winners will receive a trip to Costa Rica for a 4-day retreat.


You’ve read this far and there’s only one thing left to do: think of a goal and sign up for the What’s Beautiful campaign today!  Need more info before joining the community?  Check out this UA Women video for a little inspiration, or follow the hashtags #whatsbeautiful and #iwill on Twitter and Instagram.




Comments on: "Under Armour What’s Beautiful 3.0 campaign" (5)

  1. I am so excited to be a part of this!!

  2. This is going to be a lot of fun!!

  3. I’ve been involved for the past two campaigns and have loved it! Didn’t even know there was a trip to Costa Rica up for grabs with this one… I just wanted to participate again 🙂

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Tag Cloud

%d bloggers like this: